UK Car Manufacturer Selects New PR Agency From Marketing Quotes Website Following Launch Of New Pollution Control System.

Automotive PR

Basingstoke, UK (PRWEB UK) 18 April 2012

Public relations for new product launches is essential, especially in the automotive sector. As fuel prices are rising, more people are opting for more fuel efficient cars and the next generation car is expected to be no different due to the reduced CO2 emissions and fuel economy technology. For this reason a new PR agency was selected from the Marketing Quotes website to help with the launch of the new car later this year.

A spokesperson from the automotive company commented ‘we have found that the cars that are selling most at the moment are the smaller more fuel efficient ones, rather than the higher end luxury models we have. This is most likely down to the rising fuel costs, so we are supplying according to demand. We are excited about the launch of the new series later this year and hope the PR company will help in creating the buzz we hope for.’

Anne Richards (who works for Marketing Quotes) commented ‘we know many PR agencies that are able to help, but did advise one that have automotive PR experience, simply because they would have a better handle on the sector and be able to achieve quicker results. From experience we have found that industry experience is essential when it comes to PR coverage.’

About Marketing Quotes – Marketing Quotes is a free service to help UK businesses to get free advice and quotes from local marketing agencies that have experience in their industry and market.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Digital Marketing Revs Up The Automotive Industry Driving Sustainability For US Economy

(PRWEB) November 28, 2011

Atlanta, GA: The marketing solutions of Fitzpatrick Advertising are now offering more effective ways for auto manufacturers, suppliers and dealers to stay ahead in a recovering economy. Dealerships can improve their sales performance by catering to an online consumer market steered by brand messages seen across multiple digital platforms. Cars will be researched and bought at a faster rate, leading to a jump in the automotive industry, the largest manufacturing sector in the US.

“We work to address the evolving demands of the auto industry” says Jim Fitzpatrick, CEO and President of Fitzpatrick Advertising, an Atlanta based automotive ad agency that was featured in Car Biz Today for their unique sales training tools. “Our goal is to teach dealers how to position their inventory to better engage their target markets while delivering the right vehicles to meet the car buyer’s needs.”

The automotive industry generates more retail business and employment than any other single industry within the US Economy. According to Auto Alliance, the industry supports 8 million American jobs, with 500 billion in annual compensation. As auto sales are viewed as a leading economic indicator, it’s becoming increasingly important to equip auto dealers with the resources to fuel their marketing campaigns, leading to further economic activity within the automotive supply chain.

According to the 2011 Automotive Shopping Behavior Study done by Think Insights with Google, nearly 1 in 3 car buyers visited the dealer’s websites with visitation peaking as much as 64% in the purchase month. The automotive news site Outsell, confirms that social media is where new customers seek out dealer and vehicle reviews with 2.4 million shoppers using Facebook as apart of their purchase decision.

Award winning dealership, Del Auto Group of http://www.delautogroup.com promotes their stock with a marketing mix that includes multimedia, social media, public relations and a website that makes it easy for users to search inventory. The dealer’s site has seen a steady increase in their web traffic since July 2011 due to the incorporation of strategic SEO practices that allows more online consumers to be exposed to the Del Auto Brand. With 40% of car buyers searching online 10 times or more, digital marketing may just be the new saving grace for the auto industry and a step in the right direction for the economy. For more information or to schedule a meeting please contact Jim Fitzpatrick of Fitzpatrick Advertising at 678.208.0670.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Question by Mariana L: Can someone explain to me what the term “no hassle” means?
Like “no hassle price” for example, or like “no hassle car pricing”, or “no hassle home loans”. I’ve digged over the internet dictionaries but with no success. I am trying to translate it into my language.
Thank you.

Best answer:

Answer by thinkin’ out loud
It means that whatever you wish to do, it will not be a problem.

“No hassle” means “no problem.” Unfortunately, when used in the finance sector, this phrase is usually a gimmick to make the service look better than other products. It is mostly a marketing ploy.

What do you think? Answer below!

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Article by Erichawn

Sales and marketing in the automotive industry has undergone an overhaul. Brand retailers and dealers have various showroom branches in different states. Showrooms display a variety of a company’s car products – SUVs, sedans, coupes, wagons, and sports cars. Years ago, buyers had to visit showrooms and car exhibits to check on the latest car models. Modern automotive marketing now provides a more convenient car display to prospective buyers. Now, buyers can check on brand offerings through online automotive marketing.

Car dealers use the internet as a primary communication tool for online automotive marketing. Websites of automotive marketers have tabs for advertisements, sales, car purchase tips, dealership links, and available car products. Buyers can browse on latest car models through these tabs. They can purchase cars through online sales option. Unlike conventional marketing, online automotive marketing provides a convenient avenue for selling and buying vehicles.

In Orange County, dealers use this to expand their target market. Websites enable them to reach out to prospective buyers in other regions. Dealers indicate contact details in websites for customer inquiry. Buyers can inquire about available vehicle products regardless of their location. Online automotive marketing enable buyers to do intensive research on their chosen car brand and model. In the same way, they can compare and contrast price offerings. Dealers specify price quotations through manufacturer suggested retail price.

Furthermore, online automotive marketing enables buyers to select finance options for car purchase. A used car dealer Orange County presents financing options in websites. Finance options include credit cards, cash advance loans, and cash payments. Some dealers accept payment through Paypal. Credit card and cash advance payments have a higher cost for car purchase. Credit companies add a measly amount for the use of card and loan payments.

A used car dealer Orange County incorporates warranty service options in their websites. Warranty services are useful for subsequent repair and renovation of used cars. Dysfunctional engines, car batteries, and spare parts can be brought back to car dealers. Car dealers provide free services for restoration of normal vehicle condition. A warranty guarantees automotive technical support and service after purchase.

Recently, there is an increasing number of used car dealer Orange County who use online automotive marketing. The internet is an effective tool for car sales and purchases.

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carsales.appreciationmarketingstrategy.info Selling cars involves building relationship. If you are in the car sales industry you may be able to use this technique. It has worked very well for me and I’ve assisted several car sales professionals increase their referral base and income using this method based on appreciation marketing.
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Question by cap3382: Why do car dealers like the term “rock bottom costs?”?
They all claim “rock bottom prices” but $ 30,000 for a new vehicle sounds a lot more like “Sky high” to me. Is this false marketing? What is it about all cars becoming priced ” rock bottom?”

Greatest answer:

Answer by Plea_of_insanity
It emphasizes that the prices are the extremely lowest.

Being the bottom and getting the rock bottom are exactly the very same. In both situations, absolutely everyone else is increased than you. But “rock bottom” has more emphasis on getting on the bottom.

If you get some thing for nothing, you might call it a gift. Or a free of charge gift. Or a completely free gift. They all mean you didn’t pay for it. But saying a “fully no cost gift” emphasizes the reality that you did not pay far better than the other terms.

Give your answer to this question below!

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I mean, I think of how many new cars are probably made and even sold in one day, and sometimes I wonder if we’re being way overcharged for new cars. What do you think? Does it really cost them $20,000 +++ to build them?

I don’t think cars are overpriced, if by that you mean they have an artificially high, inflated profit margin. Too many car manufacturers (domestic and import) are not profitable for that to be the case. In addition to the basic manufacturing costs of a car, you’ve got to consider development costs, marketing, warranty claims, and everything else that adds overhead. I think it’s more a case that people just spend too much on them.

If you just want basic transportation to get you from point A to point B, you can get still get a brand new compact car with power windows/locks and AC for around $15k.

But people have demonstrated they’re more than willing to spend $25k+ for bigger, heavier cars with bigger engines and all kinds of optional luxury conveniences (moonroofs, large alloy wheels, premium stereos, leather seating, power seats, etc). Heck, people will spend $35k+ just to get a "luxury" version of a car that already has these accessories!

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